For Media Agencies

OOH that reports
like digital.

Sensor-verified dwell. Instant IO activation. Audit-ready ESG reporting. The urban format your clients have been waiting for — and your planners will actually enjoy buying.

Instant Live - post approval
100% Exclusive Interaction
Real Data Not Modelled
ESG Report Included
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Standard IO Accepted Instant Activation Post Approval IoT Sensor — Not Modelled SOLUS · No Rotation ESG Impact Report on Every Campaign BRSR · GRI · SEBI Compliant Reporting Incubated at IIT Kanpur · Pilot Phase Open Standard IO Accepted Instant Activation Post Approval IoT Sensor — Not Modelled Exclusive Interaction · No Rotation ESG Impact Report on Every Campaign BRSR · GRI · SEBI Compliant Reporting Incubated at IIT Kanpur · Pilot Phase Open
The Agency Advantage

Everything your clients
ask for. Finally deliverable.

Media planners have spent years explaining why OOH can't be measured the way digital can. Urban Reach changes that equation entirely.

01
Real Measurement, Not Models

Every impression is an IoT sensor event — timestamped, verified, exportable. No footfall estimates. No panel extrapolation. Data your clients can put in a board deck without a footnote.

02
ESG Value on Every Booking

Your clients' sustainability teams will love you. Every campaign generates a co-branded impact report: carbon avoided, renewable energy delivered, BRSR-ready metrics. No extra budget. No extra work.

03
Instant Live

Submit a standard IO. Creative goes live instantly - post approval. Programmatic-grade speed on physical infrastructure. No printing. No installation. No week-long production delays for a client who wants to react to news.

04
SOLUS

One brand. One screen. One moment. There is no loop, no rotation, no competitor placement sharing the same surface. When you book a unit, your client owns every impression at that location for the duration.

05
Contextual Precision

Dayparting down to the hour, venue-level audience profiling, and context-matched creative scheduling. Target by time, location type, and audience state — not just geography.

06
White-Label Ready

Reporting exports are agency-brandable. Bring our data to your clients as your own strategic intelligence. We are infrastructure — you own the relationship.

Campaign Workflow

From brief to live in
Instant - post approval.

1
Day 0
Briefing & Inventory Selection
Share your client brief — geography, audience profile, campaign objective, flight dates. We return a curated inventory recommendation with venue-level dwell data and audience composition within the same business day.
2
Day 0–1
IO & Creative Submission
Standard Insertion Order accepted — same format your team already uses. Creative assets uploaded via our agency portal or emailed directly to your account lead. Full spec sheet provided at onboarding.
3
Day 1–2
Creative Review & Approval
Our team reviews for technical compliance (resolution, format, safe zones). You receive confirmation or revision notes within 4 business hours. No drawn-out approval loops — a single clear checklist.
4
Day 2
Campaign Goes Live
Approved creative is pushed to the network. IoT sensors activate. Real-time dwell data starts recording. You receive a go-live confirmation with venue IDs and sensor activation timestamps for your records.
5
During Flight
Live Dashboard Access
Agency dashboard provides real-time dwell events, daily impression tallies, and attention score by venue. Exportable CSV at any time. Share live links with your client for on-demand transparency — a first for Indian OOH.
6
Post Campaign
Proof of Performance Report
Full post-campaign report delivered within 3 business days of flight end. Includes: total verified dwell events, time-of-day distribution, peak attention windows, and co-branded ESG impact summary ready for client presentations and sustainability disclosures.
Campaign Formats

Three buying models.
One standard of quality.

All formats include IoT sensor data, Exclusive Interaction, and ESG impact reporting as standard.

Entry Format
Presence
Multi-location network rotation. Broad urban coverage across priority venue categories.
  • Network-wide creative distribution
  • Standard dayparting (morning / afternoon / evening)
  • Sensor dwell report at campaign end
  • ESG impact summary included
  • Standard IO · 7-day minimum flight
Premium Format
Dominance
Full network takeover or category exclusivity. The premium position for launch campaigns and brand moments.
  • SOLUS across all selected venues — all day
  • Category vertical lock-out (no competitor in same vertical)
  • Dynamic creative sequencing by daypart
  • Custom audience intelligence brief pre-campaign
  • Priority inventory access and first-look rights
  • Co-branded press release and ESG announcement
  • Senior account management · SLA guaranteed
agency_dashboard.live — Urban Reach v2.1
Verified Dwell Events
0
vs 14,200 est. last week
↑ 18.3%
Avg Dwell Depth
0s
Airport Lounge · 09:00–11:00
Peak window
Attention Score
0
Composite · All venues
Top decile
ESG — CO₂ Avoided
0
kg · Campaign to date
BRSR reportable
Live · Updating every 60 seconds · Export CSV ↓
Measurement Suite

Data your clients
can actually use.

Every metric is a real IoT event — not a model, not an estimate, not a panel projection. The kind of number you can put in a client presentation and defend without a footnote.

📡
IoT Sensor Events

Proximity sensors log each verified dwell interaction with timestamp, duration, and venue ID. Exportable raw data or aggregated summary.

📊
Live Agency Dashboard

Real-time dwell totals, peak attention windows, daily and cumulative impression counts. Share a live link directly with your client.

🌱
ESG Impact Report

Co-branded post-campaign ESG summary. Carbon avoided, renewable energy delivered. Formatted for BRSR, GRI, and SEBI disclosure requirements.

📋
White-Label Exports

All reports export with your agency branding. Bring Aarush data to your clients as your strategic intelligence layer — we are infrastructure, you own the narrative.

Network at a Glance

The numbers you need
for your media plan.

8–20s Verified Average
Dwell Time
100% Share of Voice
per Booking
LIVE Instant
Post Approval
6+ Premium Venue
Categories

Trusted by planners at

Agency references available on request to qualified partners

Planner FAQs

Questions your
client will ask.

Yes. We accept the same Insertion Order formats used for any OOH or digital buy. No proprietary system to learn. If your team uses a standard IO template, it works with us out of the box. We also support agency trading desks and consolidated billing.
Full creative spec sheet is provided at onboarding. In brief: high-resolution MP4 or static JPEG/PNG for portrait LED screens. We support dynamic creative with daypart-triggered scheduling. Our team reviews all creative within 4 business hours of submission.
Yes, and we strongly recommend it. Our Contextual Intelligence system supports multiple creative variants scheduled by hour of day, day of week, or audience context. A coffee brand can run awareness at 8am and a delivery offer at 6pm — on the same unit, within the same booking.
Monthly invoicing aligned to campaign flights, or consolidated by quarter for retainer partners. GST-compliant invoices issued on the 1st of each month. Reconciliation supported by our sensor event log — every billable impression is traceable to a specific IoT timestamp.
Yes. The agency dashboard has a shareable client view link. Your client sees real-time dwell events, peak attention windows, and cumulative impression totals — branded with your agency name if you choose. It is, to our knowledge, the first live OOH dashboard in India.
It was designed for them. The ESG report is formatted to meet BRSR, GRI, and SEBI sustainability reporting requirements. It includes independently verifiable carbon avoided metrics, renewable energy data, and infrastructure contribution figures. Your client's sustainability team can use it directly in disclosures.
Minimum flight is 7 days for the Presence format, 14 days for Precision, and 30 days for Dominance. There is no minimum spend floor — we work with campaign budgets from brand-level to local activation. Speak to your account lead for pilot partner pricing.
Our Phase 1 pilot network is concentrated in Tier-1 cities — Mumbai, Delhi, Bangalore, Hyderabad, Pune, and Chennai. Tier-2 expansion is planned for Phase 2 (H2 2026). Agency partners who onboard during the pilot phase receive first-look rights on new inventory as it launches.
Agency Onboarding

Let's put this on
your next media plan.

Tell us about your agency and a current brief. We'll send inventory recommendations, creative specs, and pilot pricing within one business day.

Agency Partner Enquiry — Urban Reach Network
Enquiry received.

Your account lead will respond within one business day with inventory recommendations and pilot pricing. Check your inbox — and your spam folder just in case.